While working at J.P. Morgan, he started writing business plans for startups as a side hustle. He noticed startups also needed capital to start and operate their ventures and quickly jumped into the credit niche. Simultaneously, Jeff began building his personal brand on Instagram, teaching the exact strategies he was using in the business and on himself to break out of the financial hole he dug himself into. After declaring the outside business activity, the bank denied his side hustle and social media presence. Jeff took this as a sign to pursue his passion and left the company in late 2018.

       After 6 months of working on his personal brand, he launched an info product called Credit Secrets that quickly exploded and exceeded his previous corporate salary. Jeff now has over 500,000 Instagram Followers and over 38,000 YouTube Subscribers. His info products became the core products for what is now known today as O Percent. The company focuses on financial education and consulting programs that helps small businesses start and scale with low interest capital in order to ultimately make investments that create more freedom in their lives. Today, 0percent.com has over 45 employees, has consulted thousands of companies and is responsible for tens of millions of dollars in funding for small businesses across the United States.

       Jeff's second brain-child, Orca Capital is a cryptocurrency hedge fund that is focused on safely compounding wealth through the cryptocurrency markets. Orca Capital Funds manage over $50 million in digital assets for 165+ limited partners around the globe. Many clients from 0percent.com have success in business and eventually become limited partners in the cryptocurrency funds, creating a great synergy between the two companies. In late 2020, Jeff relocated both of his businesses from San Diego, California to Miami, Florida and is now focused on building his companies in the heart of downtown Brickell.